It's Tough Being An Advertising Geniarse
Dear HEB,
Perhaps when trying to devise a radio commercial aimed at a target demographic of high school students, you should rethink your strategy. I really don’t think your best plan of attack is to use the voice of an adult woman. Let’s face it - teenagers think anyone over 26 is old, boring, and out of touch. Even worse than just using her voice is having an ad that tries to come up with hip lingo. Most kids are not all “WOO! SCHOOL!” I mean, I liked school, but I liked summer more. Anyway, deeming it “getting ready for B2S” and then having her say in a conspiratorial “I’m so cool and I want you to be cool like me so I’m gonna let you in on a little secret” way that B2S stands for Back To School probably ensured that everyone in your target audience just rolled their eyes and changed the channel.
Your ad is more like B to the S.
I’m just sayin’,
MissDirected
Posted by amy t.
Comments...
Aren’t you over 26? I’m just saying.